Let’s RE-IMAGINE the future of Iowa’s creative sector, together.
The Iowa Department of Cultural Affairs has launched a new marketing effort to help Iowa's arts and culture sector collectively re-imagine its future and safely re-engage audiences in arts and cultural experiences. The marketing effort includes a new grant opportunity and promotional campaign toolkit.
Iowa Arts & Culture Marketing Grants support marketing and advertising expenses tied to remarketing the recipient’s reopening or steps and activities taken to ensure a safe experience for visitors and audiences. These grants, ranging from $1,500 up to $20,000, are intended to support creative marketing and advertising strategies that can help Iowa’s arts, cultural and tourism organizations and venues continue to publicize activities.
This funding opportunity is made possible by Governor Reynolds' designation of $1 million of federal Coronavirus Relief Funds - awarded to the State of Iowa through the CARES Act - to the Iowa Department of Cultural Affairs.
Based on the input and ideas of Iowa arts and culture leaders, we’re pleased to share the RE-IMAGINE, RE-ENGAGE and RECONNECT campaign. Arts and cultural organizations and communities across the state are invited to join in this campaign by sharing print, digital and social media marketing materials within their networks.
|Together, we encourage all Iowans to:|
|Renew your love of performances, film, museums and all of the arts and historical attractions that make our communities culturally vibrant.|
|Re-engage with Iowa arts, culture, film, history and the humanities to support Iowa’s growing creative workforce.|
|Reconnect with arts, history, film and cultural experiences for personal well-being and to strengthen communities.|
WHY THIS CAMPAIGN MATTERS
In 2021, arts, culture and tourism helped us reconnect and recharge after a year spent apart.
The return of arts and culture events across Iowa has lifted our spirits and lifted up the livelihoods of our creative workers, small businesses, and the broader hospitality and tourism community.
A thriving creative economy is also essential to our state’s continued growth and to putting Iowa’s 42,000+ creative workers and 5,000+ creative businesses to work re-imagining and creating new value in communities across our state.
As we continue to navigate the this unique time together, one thing is for certain: a vibrant creative sector is critical to our state’s future.