- What images did the director of this advertisement be sure to carefully include? Why did he choose to include them? What do some of these images represent?
- Speculate about the type of emotional response the director of this campaign advertisement intended to create. Was the director successful? Why or why not?
- How does this campaign advertisement portray the incumbent, President Lyndon B. Johnson? How does it portray his challenger, Senator Barry Goldwater? Use specific evidence from the advertisement to defend your interpretations.
"Daisy," Schwartz, Tony, Campaign to Re-elect President Lyndon B. Johnson, 7 September 1964. Courtesy of Library of Congress